Apple logo history: Newton to the bitten apple
Trace Apple logo history from the 1976 Newton sketch to the bitten apple we know today.
Newton sketch to rainbow apple
The 1976 Newton crest lasted 1 year with fine lines unreadable under 50 millimeters. Rob Janoff drew the bitten apple in 1977 for 2 weeks of work, adding 6 rainbow stripes for 21 years of ads.
The bite marks scale at 40 pixels and signals byte puns loved by 500 engineers. When you generate your logo online, test fruit shapes with a clear bite or leaf across 10 sizes.
Monochrome era and lasting power
Steve Jobs cut colors in 1998 for Bondi Blue machines selling 800000 units in 5 months. Chrome, black and white versions followed through 2007 across 300 stores and 1 billion devices by 2015.
Today the mark prints at 8 millimeters on phones and 6 feet on glass cubes. Value above 3000 billion dollars in 2024 proves simple shapes held for 47 years beat trends every 3 years.
- 1976 Newton lasted 1 year
- 1977 Janoff bitten apple
- 6 stripes for 21 years
- Flat black since 1998
- Seen on 1 billion devices