What goes inside a brand book? Full contents guide
Learn what goes inside a brand book, from colors and fonts to rules that keep teams consistent.
Core chapters every brand book needs
A brand book usually runs 20 to 60 pages and documents colors, fonts, logo use and voice. Most teams define 3 primary colors with hex codes, 2 typefaces with sizes, and 4 logo versions for print and screens.
Without written rules, staff stretch logos and mix shades within 6 months of launch. When you generate your logo online, save the exact files and codes into chapter one so future designers match the original in under 10 minutes.
Rules and examples that prevent mistakes
Strong books show real sizes, from 12 point business cards to 10 foot signs, plus spacing equal to the logo height. They list 5 approved backgrounds, minimum print size of 30 millimeters and clear examples from the past 3 years.
Include tone rules with 10 sample headlines, photo style across 8 pages and misuse alerts. Teams that audit books every 12 months cut off-brand posts by 40 percent and speed approvals from 5 days to 2 days.
- Logo versions and clearspace rules
- Color codes and usage ratios
- Fonts with sizes and spacing
- Voice tone and photo style
- Misuse examples and contacts