Franchise logos: systems that scale to 100 units
Build franchise logo systems with flexible lockups and clear rules that stay consistent across 100 units and years of growth.
Lockups that scale to 100 units
Franchise logos need master lockups that work from storefront signs 6 feet wide to receipts 2 inches tall. Design a primary mark, a stacked badge for windows, and a 40 pixel icon for apps used across 100 locations daily.
Keep clear space equal to the cap height of one letter and set minimum print size at 25 millimeters. When you generate your logo online, export SVG, PNG at 2000 pixels, and one-color versions for embroidery on 12 uniform types.
Rules every franchisee follows
Franchise manuals run 20 pages with color codes, fonts, and co-branding rules for local owners. Allow city names up to 18 characters under the master mark while locking logo proportions at 90 percent to protect recognition nationally.
Audit all 100 units every 6 months and replace faded signs longer than 3 years old. Chains with strict systems since 2015 report 28 percent higher recall and 15 percent faster new store openings across competitive regional markets today.
- Master plus city lockups
- 25 mm minimum size
- SVG plus 2000 px PNG
- One-color uniform version
- Audits every 6 months