Logo brief template: 10 questions that get results
Use this logo brief template with 10 questions on audience and style that get strong results.
Audience, rivals and goals in writing
State buyers by age, income and city across 3 lines plus 4 rivals with likes and dislikes. Add goals for 12 months, 3 sales channels and a budget of 300 to 2000 dollars to frame 2 weeks of work.
When you generate your logo online, attach 6 samples that show tone from playful to premium. Visual refs cut misreads by 45 percent and help designers pitch 3 fitting routes in 5 days.
Style, limits and success measures
Pick 3 adjectives, 2 fonts moods and 4 color families with hex codes from 2024 trends. List bans on gradients, mascots or thin lines under 2 pixels that fail at 32 pixel app sizes.
Define wins as 70 percent recall in 30 days and use across 20 touchpoints. Briefs with 10 answered questions finish 11 days faster and need only 2 revisions versus 5 vague ones.
- Describe 3 buyer traits
- List 4 rival likes
- Pick 3 style adjectives
- Ban lines under 2 pixels
- Set 30 day recall goal