How much does a logo cost in 2026? Full tiers
See how much a logo costs in 2026, from free tools to 5000 dollar agency packages.
Price tiers from zero to premium
In 2026 free makers cover basics, freelancers charge 150 to 800 dollars for 3 concepts in 7 days. Small studios ask 1200 to 3500 dollars with 2 revision rounds, while top agencies bill 5000 to 50000 dollars over 6 weeks.
Making your logo online with a generator costs 0 to 60 dollars and delivers files in 10 minutes. That route suits 70 percent of startups testing 2 names before paying 1000 dollars for custom refinements.
What drives the final bill
Research, 4 concepts, typography and 20 file exports add 30 hours of work worth 1500 dollars. Rush delivery under 48 hours adds 25 percent, and trademark search adds 250 dollars per class in the United States.
Ask for vectors, 3 color versions and a 12 page mini guide in every quote. Buyers who compare 5 quotes since 2023 save 28 percent and finish 11 days sooner on average.
- Free tools 0 dollars
- Freelancers 150 to 800 dollars
- Studios 1200 to 3500 dollars
- Agencies 5000 dollars plus
- Rush adds 25 percent