Logo maintenance: yearly audits that keep brands sharp
Run yearly logo maintenance audits that keep your brand sharp across files, colors and screens.
Yearly checks that catch drift
Audit 40 touchpoints each January, from 16 pixel favicons to 12 foot signs across 5 cities. Teams find 9 stretched copies, 4 wrong hex codes and 2 missing fonts within 3 hours of review.
When you generate your logo online, store masters dated 2026 in two cloud folders. Fresh vectors prevent 140 dollar rush redraws when printers reject old 800 pixel files in June.
Small fixes that extend life
Refresh strokes from 2 pixels to 4 pixels for phones, test contrast above 70 percent and archive 10 versions yearly. Fixes under 300 dollars each March avoid 4000 dollar overhauls every 4 years.
Survey 150 customers each fall for recall above 65 percent after 5 seconds. Brands auditing since 2019 keep consistency scores over 85 percent and save 20 hours monthly.
- Audit 40 touchpoints yearly
- Fix 9 stretched copies
- Archive 10 versions
- Budget 300 dollars fixes
- Survey 150 customers