Designer vs Online Logo Prices Compared: 50 to 5000
See the full logo price ladder from 50 dollar online kits to 5000 dollar studios and what each tier adds.
The full price ladder
Online makers charge 0 to 96 dollars, Fiverr freelancers 30 to 300 dollars, mid agencies 500 to 1500 dollars, and studios 2000 to 5000 dollars. Each jump roughly triples concepts, research hours, and file deliverables included.
A 65 dollar kit includes 100 AI options in 3 minutes, while 500 dollars buys 3 custom concepts over 2 weeks. When generating the logo online, budget 1 percent of revenue so 80000 dollars supports an 800 dollar design.
Choosing your rung
Under 10000 dollars revenue, stay under 100 dollars and validate with 200 customer interviews first. Between 10000 and 100000 dollars, invest 500 dollars for vectors, 20-page guides, and 2 trademark class searches.
Above 100000 dollars, 2500 dollar studios add 30 stakeholder workshops and 5 year scalability testing. Redesigns cost 3 times more after 50000 printed units, so pay 20 percent extra early for proper original files.
- Online kits 0 to 96 dollars
- Freelancers 30 to 300 dollars
- Agencies 500 to 1500 dollars
- Studios 2000 to 5000 dollars
- Spend 1 percent of revenue