Shopfront Logos: Letters Drivers Read at 60 km/h
Shopfront logos must read at 60 km/h, so size channel letters and contrast for drivers 30 meters away.
Letters drivers actually read
Drivers at 60 km/h get only 4 seconds to read a storefront from 30 meters away, so letters need 20 centimeters of height minimum. High-contrast channel letters lift walk-ins by 24 percent versus flat printed boards in retail street tests.
Bold sans serifs above 200 points survive glare, rain and night lighting far better than thin scripts. Make the logo online with a wide horizontal lockup and test it blurred at 800 pixels to mimic motion.
Signage specs that sell
Specify aluminum channel letters 15 centimeters deep with 6500K LEDs rated for 50000 hours of storefront glow. Mount on rails 10 centimeters off the wall for halo effects and keep clear space equal to 1 cap height around the mark.
Permit boards at 3 by 1 meters in most high streets and budget 1500 to 4000 dollars installed for 10 year vinyl. Photograph proofs at dusk from 30 meters before final fabrication.
- Letters 20cm tall minimum
- Use 6500K LED channel letters
- Keep 1 cap clear space
- Budget 1500-4000 dollars fitted
- Test from 30 meters dusk