Logo style guide: one page that saves your brand
Build a one page logo style guide with usage rules that save your brand from costly mistakes.
What fits on a single powerful page
A one page style guide fits logo, colors, fonts and spacing on a single A4 sheet. It shows 2 logo versions, 3 color swatches with hex values, 2 fonts with sizes and spacing equal to 25 percent of width.
Print 50 copies for vendors and pin the PDF where 15 teammates see it daily. When you generate your logo online, export the guide the same day so printers match shades within 5 percent for 3 years.
Size limits and bans that protect designs
Good guides set minimum sizes of 24 pixels on screens and 15 millimeters in print. They ban stretching, recoloring and shadows, showing 4 wrong examples beside 4 correct ones from real orders worth 200 dollars.
Update the sheet every 12 months after reviewing 100 customer touchpoints across packaging and ads. Companies using a single guide since 2021 report 35 percent fewer redesign requests and save 8 hours each month.
- Primary and single color versions
- Hex and CMYK color swatches
- Fonts with minimum sizes
- Spacing and background rules
- Four correct plus four wrong uses