Logo timeline: from brief to files in 7 days
Follow a 7 day logo timeline that moves from brief to polished files without wasted meetings.
Days one to four for research
Day one writes goals and reviews 10 rivals in 3 hours with a 500 dollar budget. Days two to three sketch 12 ideas and score top 4 on recall at 32 pixels within 5 seconds each.
Day four builds 3 digital drafts with 2 fonts and 4 colors tested on cards. When you generate your logo online, create 15 variants in 20 minutes to speed day four choices.
Days five to seven for polish
Day five gathers votes from 6 people and picks 1 winner by 5 pm. Day six refines spacing to 20 percent clearspace and exports 10 sizes from 48 pixels to 2000 pixels for web and print.
Day seven packages AI, SVG and PNG files plus a 4 page guide in 2 hours. Teams that hold 30 minute daily reviews ship in 7 days versus 21 days with weekly gaps since 2021.
- Day 1 goals plus rivals
- Days 2 to 3 sketch 12
- Day 4 build 3 drafts
- Day 6 refine spacing
- Day 7 package files