Logo usage rules: brand do and do not examples
See logo usage rules with clear do and do not examples for clearspace, size and misuse.
Clearspace, size and background basics
Clearspace equals the height of the letter O or 20 percent of logo width on all sides. Keep minimum sizes at 32 pixels digital and 20 millimeters print so details stay sharp for at least 5 years outdoors.
Place logos on 5 light and 2 dark approved backgrounds with contrast above 70 percent. When you generate your logo online, download both full color and single color files to survive fax, embroidery and receipts under 40 millimeters.
Common misuse cases to forbid now
Never stretch, outline, shadow or recolor a logo, even for holiday posts in December. Misuse cases from 2019 to 2024 show stretched marks lose 30 percent recognition in tests with 500 viewers in 10 seconds.
Teach teams with 6 correct photos and 6 crossed out errors on one wall chart. Brands that review usage every 6 months fix 90 percent of errors within 14 days and keep trust scores above 80 percent.
- Keep clearspace on all sides
- Respect 32 pixel minimum size
- Use only approved backgrounds
- Never stretch or add shadows
- Review placements every 6 months