PNG vs JPG for logos: transparency decides
PNG keeps logo transparency and sharp edges while JPG blurs text and fills backgrounds with white.
Transparency decides the winner
PNG supports transparent backgrounds and sharp lines, making it ideal for logos over photos, colors and patterns. JPG always adds a white box and compresses edges, causing halos around text smaller than 24 pixels.
JPG files can be 70 percent smaller, with a 1200 pixel photo under 200 kilobytes versus 600 kilobytes for PNG. When you generate your logo online, choose PNG for masters and export JPG only for team photos wider than 1600 pixels.
Export settings that protect quality
Save PNG logos at 2000 pixels wide with transparency for websites, decks and video overlays. Use 24 bit color to preserve gradients across 16 million shades without banding on 4K screens and 10 foot banners.
Choose JPG quality 80 for photos where the logo appears inside a 1920 by 1080 scene. Never resave JPG logos more than 3 times because each save at 60 percent quality permanently softens edges and text.
- PNG for transparent backgrounds
- JPG only for photo scenes
- 2000 px PNG master file
- 80 quality for JPG exports
- Never save JPG over 3 times