Working with a logo designer: brief to final files
Learn working with a logo designer, from clear briefs to feedback rounds that end with files.
Briefs and first concepts that work
Send goals, 3 audience traits, 5 rival logos and budget of 400 to 1500 dollars on day one. Designers reply with 3 concepts in 5 days, each shown at 24 pixels, 200 pixels and on mock signs 6 feet wide.
Before hiring, spend 20 minutes generating your logo online to discover 4 styles you prefer. That test cuts vague feedback by 50 percent and saves 6 hours across 2 revision meetings.
Feedback rounds that finish on time
Give notes in 48 hours using scores for shape, type and color from 1 to 10. Limit changes to 5 items per round over 2 to 3 rounds, or fees rise 20 percent after 2024 rate cards.
Approve finals only with 15 files, font licenses and a 1 page guide. Projects with weekly 30 minute calls finish in 14 days versus 35 days for silent threads with 40 emails.
- Brief with 5 rival examples
- Expect 3 concepts 5 days
- Score 1 to 10 each round
- Cap at 3 feedback rounds
- Demand 15 final files